[vc_row section_ratio=”0.8″ use_container=”yes” section_background_image=”281″][vc_column][vc_row_inner][vc_column_inner width=”1/2″][ts_section_title spacing=”no-spacing” tagline=”Case Study” title=”Gallantium” description=”Gallantium is an online platform providing video-based content for mental health support in the workplace. Features include video branding, low-price entry, and a community of like-minded professionals. The platform is designed to be future-proof and cover new workplace topics.”][vc_empty_space][vc_column_text]
THE PROBLEM
[/vc_column_text][vc_column_text css=”.vc_custom_1690547731610{margin-right: 30px !important;}”]One of the challenges we faced was creating a platform that was interactive and engaging while also being easy to navigate and user-friendly. Additionally, we had to create a subscription based model similar to SaaS to drive free trials and repeat engagement, while also implementing a freemium model to drive brand awareness[/vc_column_text][vc_empty_space][vc_column_text]
THE GOAL
[/vc_column_text][vc_column_text]Our primary goal was to design and develop a platform that would drive sales, generate revenue, showcase what Gallantium is passionate about, and retain clients to drive a long-term relationship with ongoing business.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”50px”][vc_single_image image=”733″ img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row use_container=”yes” use_predefined_class=”yes” css=”.vc_custom_1690383687880{margin-top: -150px !important;margin-right: 0px !important;margin-left: 0px !important;}” el_class=”three_phones”][vc_column width=”1/2″ css=”.vc_custom_1690383660464{margin-top: -50px !important;margin-bottom: -300px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”763″ img_size=”large”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1690459124573{margin-left: 30px !important;}”][vc_column_text]
DESIGN PROCESS
[/vc_column_text][vc_column_text]The Design Process section outlines the key steps our team took to bring the Gallantium project to life. From empathizing with the target audience to creating multiple design prototypes, this section provides insight into the design process that resulted in a visually appealing and user-friendly platform.[/vc_column_text][/vc_column][/vc_row][vc_row section_background_color=”#5513a0″ use_container=”yes” use_predefined_class=”yes” section_background_image=”55″ predefined_class=”cta-bar” css=”.vc_custom_1690458919743{margin-top: -60px !important;margin-right: 0px !important;margin-left: 0px !important;padding-top: 30px !important;}”][vc_column width=”1/5″ css=”.vc_custom_1595590820259{padding-right: 0px !important;padding-left: 0px !important;}”][vc_icon icon_fontawesome=”fas fa-user-friends” color=”white”][vc_column_text]
1. Empathize
[/vc_column_text][ts_text_box]Our team conducted user research to understand the target audience, their needs and challenges, and what they were looking for in a mental health support platform.[/ts_text_box][/vc_column][vc_column width=”1/5″][vc_icon icon_fontawesome=”fas fa-book-open” color=”white”][vc_column_text]
2. Define
[/vc_column_text][ts_text_box]Based on the user research, we defined the key features and functionalities of the platform, such as video-based content, a video branding[/ts_text_box][/vc_column][vc_column width=”1/5″][vc_icon icon_fontawesome=”fas fa-lightbulb” color=”white”][vc_column_text]
3. Ideate
[/vc_column_text][ts_text_box]Our team brainstormed ideas for the platform’s visual design, taking into consideration the brand’s core message, target audience, and desired user experience.[/ts_text_box][/vc_column][vc_column width=”1/5″][vc_icon icon_fontawesome=”fas fa-object-group” color=”white”][vc_column_text]
4. Prototype
[/vc_column_text][ts_text_box]We created multiple design prototypes and tested them with real users to gather feedback and improve the user experience.[/ts_text_box][/vc_column][vc_column width=”1/5″][vc_icon icon_fontawesome=”fas fa-brain” color=”white”][vc_column_text]
5. Understand
[/vc_column_text][ts_text_box]Finally, we reviewed the feedback received from users and made design adjustments to create a final product that was both visually appealing and user-friendly.[/ts_text_box][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]
RESULTS
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The platform received positive feedback from users, with many complimenting the interactive and engaging design and userfriendly interface. The platform has met the KPIs set by the client, including the number of visitors, time spent on the website, performance of each page, number of free trial subscribers, conversion rate trial to subscriber, number of subscribers and repeat subscriptions.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][ts_tab_content details=”%5B%7B%22tab_icon%22%3A%22%3Ci%20class%3D%5C%22lni%20lni-network%5C%22%3E%3C%2Fi%3E%22%2C%22tab_item%22%3A%22Growing%20Subscriber%20Base%22%2C%22tab_content%22%3A%22The%20platform%20saw%20a%20steady%20increase%20in%20subscribers%20post-launch.%22%7D%2C%7B%22tab_icon%22%3A%22%3Ci%20class%3D%5C%22lni%20lni-ux%5C%22%3E%3C%2Fi%3E%22%2C%22tab_item%22%3A%22Improved%20User%20Engagement%22%2C%22tab_content%22%3A%22Video%20branding%20configurator%20led%20to%20increased%20engagement.%22%7D%2C%7B%22tab_icon%22%3A%22%3Ci%20class%3D%5C%22lni%20lni-comments-reply%5C%22%3E%3C%2Fi%3E%22%2C%22tab_item%22%3A%22Positive%20Feedback%20from%20Users%22%2C%22tab_content%22%3A%22Valuable%20resource%3B%20users%20provided%20overwhelmingly%20positive%20feedback.%22%7D%2C%7B%22tab_icon%22%3A%22%3Ci%20class%3D%5C%22lni%20lni-rocket%5C%22%3E%3C%2Fi%3E%22%2C%22tab_item%22%3A%22Expansion%20of%20Content%20Topics%22%2C%22tab_content%22%3A%22Workplace%20diversity%2C%20cultural%20awareness%20topics%20added%3B%20solidifying%20position.%22%7D%5D”][/vc_column][/vc_row][vc_row section_background_color=”#e0eaee” use_container=”yes” use_predefined_class=”yes” section_background_image=”55″ predefined_class=”cta-bar” css=”.vc_custom_1690552768962{margin-top: -60px !important;margin-right: 0px !important;margin-left: 0px !important;padding-top: 30px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1595590820259{padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text]
CONCLUSION
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In conclusion, our team was honoured to work with Gallantium to design and develop a video-based learning platform that supports mental health at the workplace. We are proud of the interactive and engaging design we created. The platform has become an essential component of Gallantium’s business model, and we look forward to continuing our relationship with them
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Gallantium’s new platform design and user-centric approach led to a significant increase in user engagement and satisfaction.
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By providing valuable resources and fostering a supportive community, Gallantium has become a trusted resource for mental health and workplace well-being.
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